Digital marketing strategies are indispensable for any company. Do you know why? There are more than 3 billion people in the world active on the internet. Of these, more than 2 billion have active accounts on social networks. In the United States, 74% of the population are active internet users and spend, on average, 5.4 hours a day browsing.
These data reveal how digitized the world is, focused on everything that happens in the online environment. Those who are not online practically do not exist for increasingly connected consumers: what digital marketing strategies framework do you need to know to have a presence in the online environment? Find out right now, and if you haven’t started any of them yet, do it as soon as possible!
Content Marketing
Content marketing is one of the most propagated digital marketing strategies in recent times. Its main objective is to educate your audience about your products, services, and market, in addition to attracting a more qualified audience to your company.
With more informed potential customers, you reduce the decision-making time, making your sales funnel go through in less time. With the shortened sales cycle, you increase the number of conversions, guarantee customer satisfaction because they already know in advance what they will receive from your company, and establish a relationship of trust, gaining loyalty.
SEM – SEARCH ENGINE MARKETING
SEO (Search Engine Optimization) is a strategy to improve your website and make it more search-engine friendly. Having excellent content on a blog or corporate website is not enough if your blog or website does not appear among the first search results on Google. And how to achieve this? With SEO strategies or optimization for search engines.
By selecting the right keywords, that is, those that your potential customers use to search for your products and services on the internet, you demonstrate to search engines, such as Google, for example, the relevance of your content, gaining better positions in organic search results.
The closer your website is to the top of the list, the greater the chances of a potential customer contacting your company and generating more business opportunities. Note that a good result in this strategy generates the best ROI (return on investment) among digital marketing actions.
Another SEM strategy would be sponsored links in search engines, that is, the advertising use of search engines that consists of buying words relevant to the content the company wants to relate to at an auction.
They are pay-per-click and receive 30% to 40% of clicks on search pages. They can be segmented by context (keyword), geographically (country, state, city), time (days of the week and time of day), and specific pages or content networks. They are very efficient in complementing the organic search, as their insertion is immediate.
The result is proportional to the investment made by the company, and generic words bring traffic to the site, while specific words bring conversion.
Social Media
This is an excellent direct communication channel with your leads and customers. Social networks serve both to share content produced by your company and to promote truer relationships with your audiences. You can also use them as customer service channels, streamlining the process and strengthening ties with your customers.
Respecting the peculiarities of each social network, you amplify your brand’s visibility, stimulate the sharing of ideas and create the ideal environment to exchange information, learning more about how it acts on the internet and how to reach it more efficiently in all its digital marketing strategies.
Inbound Marketing
It’s a new way of thinking about marketing, based on the idea of sharing and creating quality content targeted to a target audience, using online marketing tactics to gain people’s interest instead of buying it.
This content relevance acts as a magnet that attracts potential customers when they are looking for products and services, prioritizing building relationships with these customers and their loyalty. In this way, you understand the new consumer profile and stay close to your audience without the need for self-promotion or high investments in marketing and advertising.
Conclusion
This digital marketing strategy framework works hand in hand to help achieve your targeted sales and profit. This is why hiring the best digital marketers who can help your business meet its goal is vital. Mari Marketing is one of the best digital marketers we have worked with and recommend. You can consult their experts for free, but terms and conditions may apply.
